It integrates the topics of knowledge management, total quality management, and relationship marketing with the goal of explaining the benefits of CRM for internationally active firms. The book offers both an academic and practical viewpoint of the importance of CRM in a global framework. The authors contend that the best hope for achieving a sustainable competitive advantage in a global marketplace is by means of better understanding which customers are in the best position to experience long-term, profitable relationships for the globally-oriented firm. This is the first book to explore the benefits to the firm of a globally integrated approach to customer relationship management. "Customer Relationship Management" (CRM) introduces the management philosophy of CRM. Our online bookstore features the latest books, eBooks and audio books from best-selling authors, so you can click through our aisles to browse titles & genres that make jaws fall in love with adults, teens and children.Customer Relationship Management By Gerhard Raab, Riad A. Find the perfect book for you todayĭiscover a new world at your fingertips with our wide selection of books online. Our online bookstore features the latest books, eBooks and audio books from best-selling authors, so you can click through our aisles to browse titles & genres that make jaws fall in love with adults, teens and children. Works on PC, iPad, Android, iOS, Tablet, MAC)ĭiscover a new world at your fingertips with our wide selection of books online. Featuring the latest developments in the discipline, a cohesive approach, and pedagogical materials (including chapter exercises that connect theory with action), it is the one-stop-source for a comprehensive CRM course.Į-Books are now available on this website With in-depth coverage of business and consumer markets in various vertical markets, the impact of new technology and more, it helps readers understand how an enhanced customer relationship environment can differentiate an organization in a highly competitive marketplace. EBOOK Crm: The Foundation of Contemporary Marketing Strategy Full Pages Detailsĭetails Product: This book introduces students to CRM (customer relationship management), a strategic methodology that's being embraced in increasing numbers by organizations looking to gain a competitive advantage.
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